Press Releases 3/17/2010 Prudential Community Realty: Trish Baehr-Schaefer, local real estate professional/owner, certified to address and encourage the benefits of energy efficiency and green features in homes Madison/Sun Prairie – Trish Baehr-Schaefer, of Prudential Community Realty, has earned the EcoBroker Certified® designation, having successfully completed an award-winning informative training program on the energy and environmental issues that affect real estate transactions. Baehr-Schaefer joins the movement of professionals pushing the real estate market toward energy-efficient, sustainable, and healthier features in homes and buildings. Today’s focus on high-performance energy-efficient homes is a priority for this type of high-quality real estate professional earning the EcoBroker Certified® designation. EcoBrokers® are building premier market presence by serving as consumer and community resources on energy and environmental issues. With national surveys indicating that 9 out of 10 consumers consider energy efficiency and the environmentally sound aspects of a home to be almost as important as interior finishes, Certified EcoBrokers® are simply in a better position to serve the savvy green-minded real estate consumer. “I’m always looking for the best ways to not only offer our clients the best value but to also develop a relationship where they feel I am a trusted resource,” Baehr-Schaefer explains. “My EcoBroker Certified® training helps me ensure that my company’s customers, who are our number one priority, get the knowledge they need. From energy-efficient appliances to solar options to overall energy savings, we now have more resources at our disposal to help our buyers and sellers make informed real estate decisions. The EcoBroker Certified® designation doesn’t make me an energy and environmental expert, but it puts me in a position to recognize issues and convey information on the products and services available to our buyers and sellers.” EcoBroker International’s premier designation program is designed exclusively for real estate professionals who care about the environment and want to help their clients benefit from the energy-efficiency, “green,” and healthier features of properties. The extensive curriculum of energy and environmental training requires participants to fulfill additional program requirements to become Certified EcoBrokers®. “Trish Baehr-Schaefer is an example of the quality real estate professional the EcoBroker Certified® designation continues to attract,” explains EcoBroker International CEO Dr. John Beldock. “These real estate professionals are not only distinguishing themselves in a competitive market place, but they are really giving back to the community in very constructive and meaningful ways. Madison & Sun Prairie need more contributors like Trish. The planet and our grandchildren need them, too,” says Dr. Beldock. 08 March 2010 Prudential Real Estate and Relocation Services Launches Industry’s First Research and Development Laboratory; Introduces New Tools for Affiliate Network AUSTIN, Texas, March 08, 2010 - Prudential Real Estate and Relocation Services, Inc., a Prudential Financial, Inc. (NYSE: PRU) company, one of the largest networks of real estate brokers in the U.S., announced at its annual convention today the launch of the real estate industry’s first research and development laboratory exclusively focused on building a new generation of tools for real estate professionals. The Prudential Real Estate Collaborative Innovation Partnership (PRECIP) will bring together the real-world knowledge and expertise of Prudential Real Estate Network brokers, owners and sales professionals with leaders in immersive world technologies, web 2.0 applications, mobile computing and communications to achieve its goals. As part of the announcement, the company also introduced several online tools and resources to further extend the reach and influence of Network companies and their sales professionals. “We have taken significant steps to strengthen our support for 1,700 Prudential Real Estate Network offices across the country and their 60,000 sales professionals, including enhancing our technology platform for high-definition video, photo and mobile applications,” said James Mallozzi, chairman and chief executive officer for Prudential Real Estate and Relocation Services (PRERS). “Underscoring our commitment to helping differentiate our offerings, we are pleased to launch the Prudential Real Estate Collaborative Innovation Partnership to leverage new technologies and enhance the real estate buyers’ experience.” As an initial step, PRERS has signed a letter of intent with Immersive Design Studio, a Montreal-based virtual world developer, which will work with the company to further define PRECIP's research agenda and on the development of next-generation virtual home tours that are as satisfying and emotionally compelling as the real thing. The founders of Immersive Design Studio (IDS), Belgium artist Thomas Soetens and architect Kora Van den Bulcke, have been on the forefront of extending video-game technology beyond its traditional use as a game platform. “The formation of PRECIP is a perfect example of us looking to leverage the power of the partnership we have with our affiliates,” said Mallozzi. “By establishing a collaborative framework that brings together their experience with leading technology innovators we expect to deliver applications and tools that will benefit and create competitive advantage for all members of our affiliate Network.” Tools and resources announced today to the Prudential Real Estate Network include: Prudential Real Estate Media Center – a centralized, online repository for presentations, videos, photos, graphics and more enabling sales professionals to customize or create listing presentations in minutes by clicking, dragging and dropping components. Sales professionals can then send those presentations to any combination of clients via the Prudential Real Estate Network’s robust eCard platform. Rent-to-Own Calculator – a handy website tool enabling consumers to see how much home their rent payments would buy. Consumers simply key in their rent payments and zip codes for the areas in which they are interested. The calculator displays Prudential listings in those areas whose estimated mortgage payments match their payments. Upgrades to the company’s proprietary Online Seller AdvantageSM customer-contact platform, including direct interface with more than 200 social media sites – enabling Network professionals to instantly share and display listings with customers, friends, family and followers – and the ability to upload and manage video files for display on listings pages. The company’s brand-new mobile solution provides Prudential Real Estate listings to consumers on the go via PruRE.com, a website customized for today’s smartphones such as iPhone, BlackBerry and Android. “We will continue leveraging technology and innovation to help our affiliate companies and sales professionals maximize their service and stature in the marketplace,” said Earl Lee, president of Prudential Real Estate and Relocation Services. PRERS has appointed Steve Van Anden, a long-time advisor and consultant to the firm, as PRECIP’s interim director. Van Anden is a 13-year veteran of IBM who, before starting his own firm, served as Chief Marketing Officer for electronic trading platform, BondBook. Previously, he was director of Strategic Market Development at Merrill Lynch. Van Anden will be responsible for defining and implementing PRECIP’s research and development agenda, including oversight of component research initiatives and the recruitment of additional participating technology partners. Prudential Real Estate and Relocation Services, Inc. is Prudential’s integrated real estate brokerage franchise and relocation services business. Prudential Real Estate franchises are independently owned and operated. Companies are selected based upon outstanding performance records, high levels of customer service and shared business values with those of Prudential. Prudential Real Estate provides franchises with business strategies using Operation Reviews as well as numerous benefits, including access to Prudential Real Estate’s Online Seller AdvantageSM program designed to provide real-time information to sellers with the touch of a keystroke; and Online Buyer AdvantageSM, which enables consumers to easily search for property in all 50 states and the District of Columbia. Prudential Real Estate is one of the largest real estate brokerage franchise networks in North America, with nearly 1,700 franchise offices and approximately 60,000 sales professionals in the franchise Network as of Dec. 31, 2009. Prudential Financial, Inc. (NYSE: PRU), a financial services leader with approximately $667 billion of assets under management as of Dec. 31, 2009, has operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. In the U.S., the company’s Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services. For more information, please visit www.news.prudential.com. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6206500&lang=en   March 30, 2009     PRUDENTIAL COMMUNITY REALTY REAL ESTATE ASSOCIATES RECEIVE PRESTIGIOUS AWARDS FROM PRUDENTIAL REAL ESTATE & RELOCATION               (Madison/Sun Prairie) ¾ LeRoy Abplanalp of Prudential Community Realty has been named to the prestigious Honor Society for 2008 by Prudential Real Estate and Relocation Services, Inc., a Prudential Financial, Inc. [NYSE:PRU] company. The award recognizes residential sales professionals who exemplified great performance in closed residential GCI, commercial GCI or closed 25 residential units for the year.     Ryan Esser of Prudential Community Realty has been named to prestigious Leading Edge Society for 2008. The award recognizes residential sales professionals who exemplified great sales measures in closed residential GCI, commercial GCI or closed 35 residential units for the year.     David Baehr/Baehr Inc. of Prudential Community Realty has been named to prestigious President’s Circle for 2008. The award recognizes residential sales professionals who exemplified great sales measures in closed residential GCI, commercial GCI or closed 50 residential units for the year.   Kathy Walch of Prudential Community Realty has been named to prestigious Chairman’s Circle-Gold for 2008. The award recognizes residential sales professionals who exemplified great sales measures in closed residential GCI or closed 70 residential units for the year.         September 21, 2008 Prudential Real Estate Ranked Highest for Seller Satisfaction in J.D. Power and Associates’ 2008 Home Seller StudySM, Prudential Community Realty Announces     (Madison/Sun Prairie, WI – Prudential Real Estate Affiliates, Inc., a Prudential Financial, Inc. [NYSE: PRU] company, and Prudential Community Realty announced that Prudential Real Estate ranks “Highest Satisfaction for Home Sellers Among National Full Service Real Estate Firms” in J.D. Power and Associates’ 2008 Home Seller StudySM.